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This site had the following on the site, "At Freedom Roofing Company, we understand that customer service is the most important aspect of any business." We noticed that the web page said " We pledge to provide each customer with outstanding service and the highest level of professionalism and respect possible." It also stated " We stand behind every job we do, and personally guarantee the highest standard of quality workmanship on every project. We offer a full Line of residential roofing, small commercial roofing and repairs." The header had Roofer Layton Utah as the highest ranking keyword. It was followed by Roofer Park City, Roofer Salt Lake, and Roofer Salt Lake City which isn't as ranked as highly as Roofer Layton Utah. The next words the site uses is Roofer Sandy. Roofer Utah was also included and could not be seen by search parsers.